Use of cookies

Cookies are small text files on your device. They are made by your browser when you visit a site. Every time you go back to that site, your browser will send the cookie file back to the site's server. Cookies are useful because they allow a site to recognise a user's device. You can find more information about cookies at: and

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.

Why does AMBA use cookies?

Like many sites, AMBA uses cookies in order to provide you with a more personalised and improved service. Cookies help us identify which bits of our site people are using, and help us do work on those sections of the site to improve the user experience. We also use cookies to help show content on our site which is relevant to you and your interests. Information supplied in cookies also allows us to measure the effectiveness of online marketing campaigns, ensuring any money we spend on digital marketing gives us a good return on investment. Examples of cookie uses:

  • remembering if you are logged in so you can move around the site without having to log in again on each page
  • measuring how many people are using each page of the site and for how long so that we can try to improve the quality of our site
  • enabling you to view content shared on other sites e.g. YouTube or Twitter

How to control and delete cookies

If you wish to restrict or block the cookies which are set by AMBA, or indeed any other site, you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of the AMBA sites.

List of main cookies and what they are used by AMBA for:



 Name / Contents / Expiry

Sitecore analytics (our content management system)

These cookies help us deliver personalised content to you and provide anonymous reports on how users use the sites

SC_ANALYTICS_GLOBAL_COOKIE Randomly generated identifier assigned to a visitor to help identify returning visits to the site. Expires one year after creation SC_ANALYTICS_SESSION_COOKIE Randomly generated identifier assigned to a visitor to help identify visits across a session on the site. Expires within 30 minutes of the browser closing.

 Telligent analytics (our community platform)

These cookies help us keep track of who the user is and verifies that the user is authentic

ASP.NET_SessionId This is a session cookie that keeps track of who the user is and is erased when the session is closed. .ASPAUTH This is a session cookie that identifies that the user is authentic and expires at the end of the session.

Third party cookies set by AMBA

AMBA uses a number of suppliers who also set cookies on our sites in order to deliver the services that they are providing.  These cookies enable us to understand how visitors use the website, for example whether they are browsing via a mobile device, where they are located, what pages are visited, and we use this information to improve the effectiveness of the sites.  We also use cookies to tell us if a user has come to our sites via an online marketing campaign. 



Google Analytics

The AMBA sites use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the website and compile reports for us on activity on the site. Google stores the information collected by the cookie on servers in the United States of America. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using the AMBA sites, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Targeting or advertising cookies

These cookies collect information about your browsing habits and conversion data and they are used to deliver advertisements to you which are relevant to your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a site and this information is shared with other organisations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Third party site cookies

To enrich our content, we sometimes embed photos and video content from sites such as YouTube and Instagram, and as a result these sites may set a cookie. The AMBA sites also carry embedded share buttons to enable users to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. We cannot control the dissemination of these cookies and you should check the relevant third party site for more information about these.