AMBA and Liaison International Launch Service to Centralise Business School Application Management

Publication date: 18 October 2016
Article type: Press release

International MBA Authority Partners with US-Based Graduate Application Management Service Provider to Offer Value to Global Business Schools

For Immediate Release 


LONDON (TUESDAY 18 OCTOBER 2016)  – The Association of MBAs, AMBA, has embarked on a collaboration with Liaison International in a move to gain more insight into evolving enrollment trends for global MBA programs.

Liaison, a leading provider of higher education admissions management and enrollment marketing solutions, will power BusinessCAS, an application service that centralises the application process for global business schools with an emphasis on MBA programmes.

Liaison has spent more than two decades working with professional associations to launch centralized application services, CASs, which offer a view of field-wide enrolment trends.

Drawing upon the best practices Liaison has learned from these partnerships and guidance from a beta group of AMBA members, Liaison and AMBA’s partnership is set to drive participation in the new BusinessCAS with a goal of association-wide implementation to collect as much field-wide data as possible.

BusinessCAS enables MBA applicants to apply to multiple programmes through a user-friendly application portal. Business schools can promote their programs to a wider applicant pool and transfer the administrative and repetitive tasks to Liaison’s team.

BusinessCAS will offer several benefits to MBA applicants and participating business school programs — specifically, a user-friendly, streamlined application process for applicants and expanded promotional reach and administrative task support for participating programs. Several business schools have already expressed interest in participating once the service launches in the UK in August 2017 and business schools already using the system include Harvard, Stanford and Yale.

Andrew Main Wilson, CEO of AMBA, said: ‘The MBA is more relevant today than ever before with the challenges of a changing world being met head-on by our schools in offering more flexible learning options and embracing technological advances. BusinessCAS will help business schools to meet those challenges. I believe that AMBA’s collaboration with Liaison will reap significant benefits for our schools.’

‘We’re excited about our partnership with AMBA, the premier organisation driving the future of business in Europe and across the world,’ said George Haddad, founder and CEO of Liaison. ‘The BusinessCAS will provide AMBA constituency applicants with an optimised and streamlined application experience, and their schools and programs with strategic and actionable insights into how best to grow and shape future classes with the best fit applicants.’

To learn how Liaison works with associations like AMBA to streamline application management and guide evolution of degree programs, please visit:



About AMBA

AMBA is the international impartial authority on postgraduate business education and the only global MBA-specific accrediting body. The Association currently accredits MBA and Masters programs at 243 of the world’s leading Business Schools. AMBA is also a professional membership association with more than 20,000 MBA members in more than 150 countries, connecting MBA students and graduates, accredited business schools and employers across the globe.

AMBA is the authority on MBA and postgraduate business education, and supplies the media, the public and its stakeholders (business schools, pre-MBAs, MBA students, MBA graduates and employers) with relevant research and thought leadership.

For more information, visit


About Liaison International

For over two decades, Liaison International has streamlined the process by which higher education institutions identify, recruit and enroll students. More than 5,000 programs on over 800 campuses nationwide reach prospective students, outsource administrative tasks and create exceptional experiences for applicants across the full enrollment cycle — from first interest to first day on campus — through our admissions management and enrollment marketing solutions. 

For more information, please visit or follow the company on Twitter at @LiaisonEDU.


Media Contacts
Liaison International
Robert Deutsch
Liaison International

Association of MBAs
David Woods
Head of Editorial, AMBA
+44 (0)20 7246 2654