Webinar: A new science: evolutionary marketing

 

 

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Marketing today is based on psychology. But the roots of human behaviour are in biology. 

In establishing for the first time the links between many scientific disciplines, ground-breaking research can help marketers and leaders take more scientifically-objective decisions, sharpen their brand messages, and increase the efficiency of their communication budget. 

All trends, emotions and needs are results of 12 fundamental human motives. Instead of putting the cart before the horse, marketers today can dive deep into the origins of our behaviour in order to impact on the way emotions arise. 

This methodology has already been leveraged by companies including Coca-Cola, Unilever, L’Oréal, J&J, and Heineken. 

During this webinar, practical case studies will showcase how the methodology works in practice and highlight the benefits for marketers.


About the speaker

Dr Costantinos Pantidos

Dr Constantinos Pantidos leads BRAND AVIATORS, the brand strategy consultancy that supports companies such as Coca-Cola, Unilever, Johnson & Johnson, Heineken, L’Oréal, to build their brands. 

Also, a visiting post-graduate lecturer, Constantinos teaches on strategic marketing and brand management, brand identity design, brand leverage and rejuvenation, consumer behaviour and consumer insights.

View Dr Constantinos Pantidos on LinkedIn.

Living Brands: How Biology and Neuroscience Shapes Consumer Behaviour and Brand Desirability is available to buy online.



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More information 

If you have any questions about this webinar please contact Paul Thurston, Events Executive on p.thurston@associationofmbas.com.

Location: Online
Date: 09 April 2019
Time: 12:00 to 13:00
Is this event for me: This event is free for AMBA members to attend.