AMBA Connect - Lima

The Plaza de Armas or Plaza Mayor in the historical centre of Lima, Peru.

Join us in the capital and largest city of Peru, Lima, on 08 September 2017 for an evening of networking and relationship-building with students and alumni of AMBA-accredited programmes.

Register for free today >>

Event Timetable

19.30 – 20.00   Registration opens

20.00 – 20.45   Presentation by Cecilia Riva Zaferson, CRM Manager, General Motors

Why Leading Digital Transformation in Organisations is More than Marketing and Technology

As the world develops the need for digital transformation becomes increasingly on the agenda, it is now a part of the day to day fundamentals of any business. But what is really a transformation – do we understand fully what this entails? For a true digital transformation it is important that everyone from the CEO to Human Resources is involved in the process to make it truly effective. 

20.45 – 21.00   AMBA membership presentation, Presented by Jack Villanueva, AMBA

21.00 – 22.00   Networking and Refreshments

Students and graduates of AMBA-accredited programmes are eligible for free AMBA Membership, which provides you with a range of exclusive benefits. By booking your place at this event you are also registering for AMBA membership. Activation of your membership will be confirmed after the event by the Membership Team once your eligibility has been verified. If you have any questions please contact the Membership Team who will be happy to help.

At this event, you will find out more about the benefits available to you as a AMBA Member.

Meeting us on campus will also be a great opportunity to hear brief extracts from exclusive interviews hosted by Andrew Main Wilson (AMBA’s CEO), with CEOs from Unilever, Western Union and the world’s largest Marketing agency WPP. These exclusive interviews will give an insight from world leaders into the issues affecting organisational strategy and performance in today’s market and the impact of this on MBAs and their future career development.

Register for free today >>

Guest Speaker

Cecilia Riva ZafersonCecilia Riva Zaferson, Digital & CRM Manager, General Motors

Cecilia Riva Zaferson is an experienced Customer Relationship Manager with a history of working in the automotive industry. Skilled in product management, negotiation, business planning, trade marketing, and business development. Cecilia is also a strong marketing professional with a MBA specialising in Business and Strategic Management from Maastricht School of Management in the Netherlands.

Location: JW Marriott Hotel Lima
Date: 08 September 2017
Time: 19.30 to 22.00

Address: Malecon De La Reserva 615, Miraflores
Lima, Lima 18 Peru


Is this event for me: This event is for students and graduates of AMBA-accredited programmes.

If you have any queries related to the event please get in touch with:

Femi George
Global Events Executive
+44 (0)20 7246 2671 | f.george@mbaworld.com

Graduate members:Free
Student members:Free