Inaugural Conference for Business School Professionals

 Sunrise over the city of Porto, Portugal with an impressive bridge in the foreground.  

Our new AMBA event, the Inaugural Conference for Business School Professionals took place in the beautiful city of Porto, Portugal on 14-15 June and fused our previous Business School Innovation and Marketing & Admission Forums into a larger gathering.

Over the course of the two days, Programme Managers, Marketing & Admissions and Alumni & Careers professionals from leading international Business Schools heard thought-provoking presentations from renowned speakers, participated in interactive sessions and networked during an elegant dinner at one of Porto's most exclusive venues.

Each academic function attended presentations and workshops specifically designed for their roles within the Business School while also learning about wider themes of interest to all Business School faculty.

Download the Conference Programme>>

Location: Porto Business School
Date: 14 June 2016 to 15 June 2016

Address: Avenida Fabril do Norte, 425
4460-314 Matosinhos
Porto, Portugal

Is this event for me: This conference is designed for Programme Managers, Marketing & Admissions and Alumni & Careers staff within business schools.


Topics of interest to ALL faculty staff:

-  Putting the Customer at the Heart of your Digital Experience
-  How Business Schools can Maximise the Value from Data to Attract and Convert Students
-  Past, Presen and Future: The Benefits of Tracking Careers
-  How Can the AMBA Online Community Act as a Complementary Extended Network that Runs in Parallel to AMBA Membership?

Programme Managers 

-  Where is the World of Digital Learning Going?
-  Dos and Don’ts of Designing an MBA Programme
-  Entrepreneurship in the MBA

Marketing & Admissions  

-  Who Wants to Study for an MBA in 2016?
-  Best Practices in Using Market Intelligence to Build a Successful Recruitment Strategy
-  Demand Marketing: Spearheading Innovation in Content, Platforms and User Experience
-  Integrating Online and Offline Campaigns – Why is it so Important?

Alumni & Careers Staff  

-  Engaging Alumni and Enabling Effective Communications Between the School and the Alumni
-  The Benefits of Effective MBA Mentoring 
-  Hiring for the Workforce of the Future: What Does the Ideal MBA Candidate Look Like?


Sessions for ALL faculty staff

Joana Barbosa, Membership Manager, AMBA
Steve Evans, Chief Executive, Net Natives
Dr Rebecca Gill, User Experience Director, Bunnyfoot 
Chelsea Jones, Higher Education Client Partner, Net Natives
Ina Lessenich, Account Director for Education, LinkedIn
Ramon O'Callaghan, Dean, Porto Business School
Jack Villanueva, Digital Communities Manager, AMBA
Ben Weeden, EMEA Insight Lead for Education, LinkedIn

Sessions of main interest to Programme Managers

Ella Boniuk, Programme Director, EADA
Jeni Evans, Senior Account Executive, VitalSource
Mário Rocha, Section Manager - Accountancy & Finance, HAYS Recruiting experts worldwide
Irene Rosberg, Programme Director, Copenhagen Business School
Daniel Soriano, Director of the Entrepreneurship and Innovation Center and Professor of Entrepreneurship, IE Business School

Sessions of main interest to Marketing & Admissions

James Barker, Market Development Manager (Europe), GMAC
Lorna Green, Marketing and Communications Manager, AMBA
Deborah McCandless, Associate Director, MBA Admissions, IESE
Cristina Mihaiescu, Marketing Manager, AMBA
Tracy Playle, CEO and Founder, Utterly Content & Pickle Jar Communications
David Woods, Head of Editorial, AMBA

Sessions of main interest to Alumni & Careers Staff

Aarti Bhasin, Employer Relations Manager, AMBA
Ella Boniuk, Programme Director, EADA
Marta Cunha, Client Director, Sonae MC 
Tiago Forjaz, Chief Dream Officer, MighT – Talent Strategists
Mário Rocha, Section Manager, HAYS – Recruiting Experts Worldwide
Zeina Sleiman, Associate Director, Institutional Relations and Alumni Affairs, INSEAD

For more information on each presenter, please check the Speakers tab below. 

If you have any queries related to the event please get in touch with:

Leah Carter
Global Head of Events
+44 (0)20 7246 2694 |

Accredited organisation:£350.00
Non-accredited organisation:£550.00
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James Barker, Marketing Development Manager (Europe), GMAC

Best Practices in Using Marketing Intelligence to Build a Successful Recruitment Strategy.

Jeni Evans, Senior Account Executive, VitalSource

Where is the World of Digital Learning Going?

Dr Rebecca Gill, User Experience Director, Bunnyfoot

Putting the customer at the heart of your digital experience