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In 2017, AMBA collaborated with the Education Centre of Excellence at Parthenon-EY, a global strategy consultancy, to conduct a groundbreaking piece of research into the 'business of Business Schools', and to see how Business Schools across the globe address recruitment, marketing, funding, revenue generation, digitalisation of the MBA, and programme delivery. The study shed light on the challenges faced by Business Schools in terms of diversity; specialist versus generalist MBA programmes; and alumni relations.

  • 28 March 2018
  • Association of MBAs
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