Webinar: A new science: evolutionary marketing
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Marketing today is based on psychology. However, the roots of human behaviour are in biology. In establishing for the first time the links between many scientific disciplines, a ground-breaking research helps marketers take more scientifically objective decisions, sharpen their brand messages and increase the efficiency of their communication budget. All trends, emotions and needs are results of 12 fundamental human motives. Instead of putting the cart before the horse, marketers can today dive deep into the origins of our behaviour and impact on the way emotions arise.
This methodology that has already been leveraged by such companies as Coca-Cola, Unilever, L’Oréal, J&J, and Heineken. Practical case studies will showcase how it works in practice and what are the benefits for marketers.
About the speaker
Dr Costantinos Pantidos
Dr Constantinos Pantidos leads BRAND AVIATORSTM, the Brand Strategy Consultancy which supports the world’s top CPG Companies such as Coca-Cola, Unilever, Johnson & Johnson, Heineken, L’Oréal, and PMI to build Brands. Also, a visiting post-graduate lecturer, Constantinos teaches subjects on strategic marketing and brand management, brand identity design, brand leverage and rejuvenation, consumer behaviour and bonsumer insights.
View Dr Constantinos Pantidos on LinkedIn.
Living Brands: How Biology and Neuroscience Shapes Consumer Behaviour and Brand Desirability is available to buy online.
Date: 09 April 2019
Time: 12:00 to 13:00
Is this event for me: This event is free for AMBA members to attend.