Professor Bodo B. Schlegelmilch is Chair of the Institute for International Marketing Management at WU Vienna University of Economics and Business, since 1997, and founding Dean of WU Executive Education from 2004-2015. Initially educated in Germany, he obtained two doctorates, a Ph.D. in International Marketing and a D.Litt. in Corporate Social Responsibility, from Manchester Business School in the UK and an honorary Ph.D. from Thammasat University in Thailand. Starting at Deutsche Bank and Procter & Gamble in Germany, he continued his career at the University of Edinburgh and the University of California, Berkeley. Appointments as British Rail Chair of Marketing at the University of Wales in the UK and Professor of International Business at Thunderbird School of Global Management in the USA followed.
Bodo serves on the Board of Governors of the Academy of Marketing Science, USA, the Board of Trustees of the Association of MBAs in the UK, and the Executive Board of the American Chamber of Commerce in Austria. He is on the Advisory Board of a number of international Business Schools and holds and has held various visiting appointments, for example at the Universities of Minnesota, USA, Keio, Japan, Leeds in the UK, Sun Yat-Sen, China, Cologne, Germany and the Indian School of Business.
Having taught in some 30 countries on six continents, Bodo received numerous teaching and research awards as well as Fellowships by the Academy of Marketing Science and the Chartered Institute of Marketing. His research has been published in a wide variety of books and journals, such as the Strategic Management Journal, Journal of International Business Studies, Journal of the Academy of Marketing Science, and Journal of World Business. He has also been the first European Editor-in-Chief of the Journal of International Marketing, published by the American Marketing Association.