Webinar: Brand VIBES
How to create a Vertically Integrated Brand Engagement Strategy
Date:9 May 2012
Watch the video here
This presentation will explore the factors impacting how consumers engage with business, from financial institutions to multi-chain retailers, and examine a new emerging trend that delivers measurable results while building strong consumer loyalty. The presentation will bring you up to date with the latest thinking and how to develop brand loyalty despite the fragmentation of distribution channels, consumer confusion due to an abundance of choice, and the growth of social media as a customer game-changing tool.
Specific learning outcomes:
• Learn how to develop a brand engagement business strategy
• Discover the trends shaping this new approach
• Find out who is pioneering this approach with success
• Determine the factors that impact this method of engagement
Jean-Pierre Lacroix is president of Shikatani Lacroix, a branding and design firm that specializes in brand strategy and integrated design solutions for corporate, packaging and retail/environmental clients. A brand consultant for such companies as Second Cup International, Cineplex Entertainment, PepsiCo Canada, Kruger Products, Tetley, TD Canada Trust, Grand & Toy and Cox Communications, Jean-Pierre has developed a reputation as a true innovator and first-rate problem solver. With 30 years of experience in brand marketing and design, Jean-Pierre is an expert at providing clients with unique, results-driven solutions for their product and service needs.
An accomplished and dynamic speaker, Jean-Pierre has lectured at numerous conferences across Canada, the U.S. and South America on the subject of branding and design. He is also the author of the new book, Belonging Experiences, a guide to designing engaging communities for brands.
Date: 9 May 2012
Times: 13.00 GMT
Look out for future webinars in the series.